As customers dynamically shift between their laptops, smartphones and tablets, they access a range of various websites and apps which collect and transmit a large amount of data.

This data is highly unstructured and cannot be assessed by traditional measurement models. As a result, we must evolve our measurement approach to make sense of these new forms of data.

This presentation covers:

  • What does social media success mean to your organisation?
  • Identifying precise social measurement objectives (such as revenue generation, operational efficiency and customer experience)
  • Developing a Social Media Measurement Framework (SMMF) for your organisation
  • Calculating ROI based on best practice social media attribution models
  • Selecting the appropriate tools and technology to measure social media
  • The future of social measurement
  • Venture Communication

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