That phone with the distinctive apple silhouette etched into it. That’s the Apple iPhone brand.

That polo with the green alligator stiched just above the heart. That’s the Lacoste brand.

The hangbag you carry, the coffee cup you hold in your hand, the watch, the cufflinks, the shoes…

We are surrounded by brands in all facets of our lives.


YOU 2.0

Living in the information age and social media era, the most important brand for each of us is the brand known as YOU.

In today’s competitive marketplace, we need to stand out amongst the clutter to advance in our careers. We must become the purple cow.

Purple Cow

If we are not known for something, then surely we will be known for nothing.

With social media, we have an opportunity to take a page from the book of the mega brands and apply these branding principles to ourselves.

If done properly, it is a great way to distinguish ourselves. The possibilities are endless.

Small is the New Big

The working environment has changed forever.

The average job tenure is now less than 2 years.

Jobs are lost due to globalization and outsourcing.

We are shifting away from “do-it-all” companies and towards niche specialists and boutique firms.

We are also gravitating towards more project-based work, where we come together to collaborate for short periods of time.

Brand Equity

Over the course of our professional careers, we will work at multiple employers on multiple projects with multiple clients. This presents an inherent opportunity that only a few are taking advantage of.

There is an opportunity to extract insights, learnings, knowledge and skills gained from each of these experiences.

If we approach this strategically, we can string these individual experiences together over time to form something that is greater than the sum of its parts.

This is a Personal Brand.

Personal Branding

Whether you are delivering a presentation, working on an interesting project or aspiring to something special, these experiences become assets that contribute to your personal brand equity.

Ultimately, this makes it easier to land that next dream job, contract or opportunity.

Start NOW!

It doesn’t matter if you are an employee, consultant, contractor, entrepreneur or anything in between. You can start developing your personal brand right now!

The first step is to realize that you are a brand!

Personal Branding via Social Media

Once you accept the concept of a personal brand, start thinking about what makes you unique and how you can stand out in a crowded marketplace.

I have shared below a presentation that I delivered in October to the MBA class at HULT University titled YOU 2.0: Personal Branding in the Social Media Era. Have a look and let me know what you think.

Lets work on building our personal brands right NOW!