The Social Media Gold Rush

On August 22, 2011, in Business, Dubai, Marketing, Middle East, Social Media, by Abbas Alidina

Companies in the Middle East & North Africa are increasing their digital budgets by an average of 28% (according to Econsultancy). This is a good thing right? This should be a great sign for digital marketers and social media folks. Quite tweet-worthy. Upon taking a closer look, things are not as rosy as they may [...]

The Customer Engagement Cycle

On July 7, 2011, in Business, Marketing, Social Business, Social Consumer, Social Media, by Abbas Alidina

Today’s customers are more connected than ever before. They also have multiple touch points with your brand: your website, retail stores, call centers, social media, television ads and mobile applications just to name a few. The stages that customers and prospects pass through as they experience your brand is illustrated in the Customer Engagement Cycle. [...]

Facebook Usage in the Middle East & North Africa (July 2011)

On July 6, 2011, in Dubai, Facebook, Middle East, Social Media, by Abbas Alidina

One thing that all of us Social Media advocates and enthusiasts love is the fact that the usage numbers and adoption rates always seem to be increasing at insane rates. We enjoy talking about how Social Media has changed everything from communication to human behaviour to business. The statistics back up our bold claims, quite [...]

Facebook Usage Soars in the Middle East & North Africa

On June 1, 2011, in Dubai, Facebook, Middle East, Social Media, by Abbas Alidina

When I published the inaugural Facebook Usage in the Middle East and North Africa report last year, I knew Facebook usage would continue to skyrocket, but even I could not predict that it would occur as such a blistering pace. This explosive growth is due to a number of factors including the rise of the [...]

Social Media vs. Social Business: What is the Difference?

On May 29, 2011, in Business, Marketing, Social Business, Social Consumer, Social Media, by Abbas Alidina

Everyone’s still talking about Social Media these days. Businesses are promoting their Facebook pages and Twitter accounts at every opportunity. The number of social media experts, consultants, gurus and ninjas still seems to be increasing daily. But how often do you hear people talking about Social Business? A Google Trend Comparison of Social Media and [...]

Google +1: Google’s Social Search to Compete Against the Facebook Like Button

On April 2, 2011, in Facebook, Google, Marketing, Search Engine Optimization, Social Media, by Abbas Alidina

Google just launched Google +1 to improve the search results we see by making them more relevant to us based on the recommendations of other people. Google +1 is currently in beta mode and has not yet been officially released. If you feel like exploring, head over to Google Experimental Labs and take +1 for [...]

Media Fragmentation and Cultural Diversity in the UAE

On March 26, 2011, in Dubai, Marketing, Middle East, Social Media, by Abbas Alidina

Marketing has become quite challenging. We not only have to reach offline and online consumers, but now we also have to target social consumers. In the United Arab Emirates (UAE), we have another significant challenge: a high degree of media fragmentation. The UAE is blessed with a beautiful diversity of people from all over the [...]

Introducing The Social Consumer

On February 21, 2011, in Marketing, Social Consumer, Social Media, by Abbas Alidina

The shift in the media landscape has changed the way we make purchasing decisions. Social Media has given birth to a new breed of customer: The Social Consumer. Marketing to social consumers requires a fundamentally different approach from that of traditional marketing. Businesses that understand and adapt to these changes in the marketplace will be [...]

Egypt’s Army has ousted Mubarak as President at TahrirSquare!

On February 15, 2011, in Facebook, Middle East, Social Media, by Abbas Alidina

We have reached a tipping point in the Arab World. The rise of the Egyptian people in their revolution to remove ex-President Hosni Mubarak from office symbolizes an important shift in the Middle East -> the victory of freedom of expression over state-controlled media. The uprising in Egypt will forever be remembered as the “Social [...]

The Convergence of Search & Social

On December 22, 2010, in Marketing, Middle East, Search Engine Optimization, Social Media, Speaking, Training, by Abbas Alidina

Will Social Media replace the need for Search Engines? Or will Social Media co-exist with Search? I recently joined fellow trainer and good friend, Akanksha Goel, to deliver a presentation on this topic at the Social Media Marketing Masterclass (SMMM) organized by IIR Middle East, one of the largest training organizations in the region. From [...]