The Convergence of Search & Social

On December 22, 2010, in Marketing, Middle East, Search Engine Optimization, Social Media, Speaking, Training, by Abbas Alidina

Will Social Media replace the need for Search Engines? Or will Social Media co-exist with Search? I recently joined fellow trainer and good friend, Akanksha Goel, to deliver a presentation on this topic at the Social Media Marketing Masterclass (SMMM) organized by IIR Middle East, one of the largest training organizations in the region. From [...]

Personal Branding via Social Media

On December 5, 2010, in Middle East, Social Media, Speaking, Training, by Abbas Alidina

The new economy has changed our working world forever. As a result of economic unpredictability, the good old days of job security are long gone. Globalization has not only increased competition for jobs, but it has also inter-linked the economies of all countries together. This means that recession, drought or political turmoil on the other [...]

11 Ways Entrepreneurs Can Leverage Facebook

On November 9, 2010, in Facebook, Marketing, Middle East, Social Media, Training, by Abbas Alidina

There has never been a better time to be an entrepreneur. Entrepreneurs no longer need deep pockets to market themselves to global audiences. The tools and technologies that have sprung up over the past 5 years have enabled bootstapped entrepreneurs and small businesses to promote themselves effectively with minimal expenses. Social Media has leveled the [...]