Social Media ROI: Measureable or Myth?

As customers dynamically shift between their laptops, smartphones and tablets, they access a range of various websites and apps which collect and transmit a large amount of data. This data is highly unstructured and cannot be assessed by traditional measurement models. As a result, we must evolve our measurement approach to make sense of these [...]

Ode to Steve Jobs: 5 Things That We Will Miss

On October 5, 2011, in Apple, Business, Marketing, Speaking, by Abbas Alidina

Steve Jobs, the creative genius and industry icon, has passed away at the age of 56. Many of us had a feeling this was coming as he had been battling pancreatic cancer for the better part of the last decade. His multiple leaves of absence over the past couple years, followed by his eventual resignation [...]

The Convergence of Search & Social

On December 22, 2010, in Marketing, Middle East, Search Engine Optimization, Social Media, Speaking, Training, by Abbas Alidina

Will Social Media replace the need for Search Engines? Or will Social Media co-exist with Search? I recently joined fellow trainer and good friend, Akanksha Goel, to deliver a presentation on this topic at the Social Media Marketing Masterclass (SMMM) organized by IIR Middle East, one of the largest training organizations in the region. From [...]

Personal Branding via Social Media

On December 5, 2010, in Middle East, Social Media, Speaking, Training, by Abbas Alidina

The new economy has changed our working world forever. As a result of economic unpredictability, the good old days of job security are long gone. Globalization has not only increased competition for jobs, but it has also inter-linked the economies of all countries together. This means that recession, drought or political turmoil on the other [...]