Social Media ROI: Measureable or Myth?

As customers dynamically shift between their laptops, smartphones and tablets, they access a range of various websites and apps which collect and transmit a large amount of data. This data is highly unstructured and cannot be assessed by traditional measurement models. As a result, we must evolve our measurement approach to make sense of these [...]

5 Tips for Developing your Social Media Policy

On January 5, 2012, in Social Business, Social Media, by Abbas Alidina

“We don’t need a social media policy. Facebook, Twitter, YouTube and all other social networking sites are blocked in the office”. This type of statement is usually a recipe for disaster. I’ve lost count of the number of times I’ve heard the above statement. I don’t want to mention any names, but I’ve even heard [...]

The Newest Member of your Advisory Board: The Social Customer

On December 15, 2011, in Business, Social Business, Social Consumer, Social Media, by Abbas Alidina

We often hear businesses claim that their goal is to exceed customer expectations. In reality, most of us would be content if these businesses simply delivered on their promises, let alone exceeded them. Businesses can claim they want to get closer to customers and they can claim to actually care about their customers. However, talk [...]

YOU 2.0: Personal Branding in the Social Media Era

On December 13, 2011, in Business, Personal Branding, Social Media, by Abbas Alidina

That phone with the distinctive apple silhouette etched into it. That’s the Apple iPhone brand. That polo with the green alligator stiched just above the heart. That’s the Lacoste brand. The hangbag you carry, the coffee cup you hold in your hand, the watch, the cufflinks, the shoes… We are surrounded by brands in all [...]

Developing a Successful Social Media Strategy

On November 28, 2011, in Business, Marketing, Middle East, Social Business, Social Consumer, Social Media, strategy, by Abbas Alidina

The goal is NOT to develop a strategy for social media. The goal is to develop a business strategy that is social. I had the pleasure of delivering a presentation this past weekend about how to develop such a strategy at “Think Social”, a Social Media Club Conference in Bahrain organized by Social Media Club [...]

Privacy Is Dead, Deal With It

On October 31, 2011, in Facebook, Privacy, Social Media, by Abbas Alidina

The evolution of the social consumer over the past few years provides us with a reference point on how fast and how much we have all changed. Social media has fundamentally shifted the line between what is public and what is private. “Privacy is dead, deal with it.” – Scott McNealy, CEO Sun Microsystems The [...]

Conquering the Social Media Marketing Deception

On October 23, 2011, in Business, Marketing, Social Media, by Abbas Alidina

While exploring the difference between Social Media and Social Business, I realized that Social Business is a natural progression of Social Media. However, one of the biggest roadblocks on the path towards achieving a Social Business is that most organizations are built as disparate departments that operate within their own silos, completely sheltered from the [...]

The Social Media Gold Rush

On August 22, 2011, in Business, Dubai, Marketing, Middle East, Social Media, by Abbas Alidina

Companies in the Middle East & North Africa are increasing their digital budgets by an average of 28% (according to Econsultancy). This is a good thing right? This should be a great sign for digital marketers and social media folks. Quite tweet-worthy. Upon taking a closer look, things are not as rosy as they may [...]

The Customer Engagement Cycle

On July 7, 2011, in Business, Marketing, Social Business, Social Consumer, Social Media, by Abbas Alidina

Today’s customers are more connected than ever before. They also have multiple touch points with your brand: your website, retail stores, call centers, social media, television ads and mobile applications just to name a few. The stages that customers and prospects pass through as they experience your brand is illustrated in the Customer Engagement Cycle. [...]

Facebook Usage in the Middle East & North Africa (July 2011)

On July 6, 2011, in Dubai, Facebook, Middle East, Social Media, by Abbas Alidina

One thing that all of us Social Media advocates and enthusiasts love is the fact that the usage numbers and adoption rates always seem to be increasing at insane rates. We enjoy talking about how Social Media has changed everything from communication to human behaviour to business. The statistics back up our bold claims, quite [...]