Social Media ROI: Measureable or Myth?

As customers dynamically shift between their laptops, smartphones and tablets, they access a range of various websites and apps which collect and transmit a large amount of data. This data is highly unstructured and cannot be assessed by traditional measurement models. As a result, we must evolve our measurement approach to make sense of these [...]

Simplifying Social Media Analytics with Crowdbabble

On January 22, 2013, in Social Media Analytics, Social Media Measurement, by Abbas Alidina

As customers dynamically shift between their laptops, smartphones and tablets, they interact with brands via various social networking sites and apps. They consume, create and transmit a large amount of data. However, this data is highly unstructured and cannot be analysed by traditional measurement models. As a result, we must evolve our measurement approach to [...]