The Newest Member of your Advisory Board: The Social Customer

On December 15, 2011, in Business, Social Business, Social Consumer, Social Media, by Abbas Alidina

We often hear businesses claim that their goal is to exceed customer expectations. In reality, most of us would be content if these businesses simply delivered on their promises, let alone exceeded them. Businesses can claim they want to get closer to customers and they can claim to actually care about their customers. However, talk [...]

Getting Social with Social Business News

On November 30, 2011, in Business, Social Business, Social Consumer, by Abbas Alidina

I’m glad to announce that I’m joining the team over at Social Business News to discuss all things social. I’m quite thrilled and excited to be joining a superstar line-up of Social Business enthusiasts headed up by Michael Brito from Edelman Digital. As I find myself focusing more and more of my time helping organizations [...]

Developing a Successful Social Media Strategy

On November 28, 2011, in Business, Marketing, Middle East, Social Business, Social Consumer, Social Media, strategy, by Abbas Alidina

The goal is NOT to develop a strategy for social media. The goal is to develop a business strategy that is social. I had the pleasure of delivering a presentation this past weekend about how to develop such a strategy at “Think Social”, a Social Media Club Conference in Bahrain organized by Social Media Club [...]

The Customer Engagement Cycle

On July 7, 2011, in Business, Marketing, Social Business, Social Consumer, Social Media, by Abbas Alidina

Today’s customers are more connected than ever before. They also have multiple touch points with your brand: your website, retail stores, call centers, social media, television ads and mobile applications just to name a few. The stages that customers and prospects pass through as they experience your brand is illustrated in the Customer Engagement Cycle. [...]

Social Media vs. Social Business: What is the Difference?

On May 29, 2011, in Business, Marketing, Social Business, Social Consumer, Social Media, by Abbas Alidina

Everyone’s still talking about Social Media these days. Businesses are promoting their Facebook pages and Twitter accounts at every opportunity. The number of social media experts, consultants, gurus and ninjas still seems to be increasing daily. But how often do you hear people talking about Social Business? A Google Trend Comparison of Social Media and [...]

Introducing The Social Consumer

On February 21, 2011, in Marketing, Social Consumer, Social Media, by Abbas Alidina

The shift in the media landscape has changed the way we make purchasing decisions. Social Media has given birth to a new breed of customer: The Social Consumer. Marketing to social consumers requires a fundamentally different approach from that of traditional marketing. Businesses that understand and adapt to these changes in the marketplace will be [...]