Developing a Successful Social Media Strategy

On November 28, 2011, in Business, Marketing, Middle East, Social Business, Social Consumer, Social Media, strategy, by Abbas Alidina

The goal is NOT to develop a strategy for social media. The goal is to develop a business strategy that is social. I had the pleasure of delivering a presentation this past weekend about how to develop such a strategy at “Think Social”, a Social Media Club Conference in Bahrain organized by Social Media Club [...]

The Social Media Gold Rush

On August 22, 2011, in Business, Dubai, Marketing, Middle East, Social Media, by Abbas Alidina

Companies in the Middle East & North Africa are increasing their digital budgets by an average of 28% (according to Econsultancy). This is a good thing right? This should be a great sign for digital marketers and social media folks. Quite tweet-worthy. Upon taking a closer look, things are not as rosy as they may [...]

Facebook Usage in the Middle East & North Africa (July 2011)

On July 6, 2011, in Dubai, Facebook, Middle East, Social Media, by Abbas Alidina

One thing that all of us Social Media advocates and enthusiasts love is the fact that the usage numbers and adoption rates always seem to be increasing at insane rates. We enjoy talking about how Social Media has changed everything from communication to human behaviour to business. The statistics back up our bold claims, quite [...]

Facebook Usage Soars in the Middle East & North Africa

On June 1, 2011, in Dubai, Facebook, Middle East, Social Media, by Abbas Alidina

When I published the inaugural Facebook Usage in the Middle East and North Africa report last year, I knew Facebook usage would continue to skyrocket, but even I could not predict that it would occur as such a blistering pace. This explosive growth is due to a number of factors including the rise of the [...]

Media Fragmentation and Cultural Diversity in the UAE

On March 26, 2011, in Dubai, Marketing, Middle East, Social Media, by Abbas Alidina

Marketing has become quite challenging. We not only have to reach offline and online consumers, but now we also have to target social consumers. In the United Arab Emirates (UAE), we have another significant challenge: a high degree of media fragmentation. The UAE is blessed with a beautiful diversity of people from all over the [...]

Egypt’s Army has ousted Mubarak as President at TahrirSquare!

On February 15, 2011, in Facebook, Middle East, Social Media, by Abbas Alidina

We have reached a tipping point in the Arab World. The rise of the Egyptian people in their revolution to remove ex-President Hosni Mubarak from office symbolizes an important shift in the Middle East -> the victory of freedom of expression over state-controlled media. The uprising in Egypt will forever be remembered as the “Social [...]

The Convergence of Search & Social

On December 22, 2010, in Marketing, Middle East, Search Engine Optimization, Social Media, Speaking, Training, by Abbas Alidina

Will Social Media replace the need for Search Engines? Or will Social Media co-exist with Search? I recently joined fellow trainer and good friend, Akanksha Goel, to deliver a presentation on this topic at the Social Media Marketing Masterclass (SMMM) organized by IIR Middle East, one of the largest training organizations in the region. From [...]

Personal Branding via Social Media

On December 5, 2010, in Middle East, Social Media, Speaking, Training, by Abbas Alidina

The new economy has changed our working world forever. As a result of economic unpredictability, the good old days of job security are long gone. Globalization has not only increased competition for jobs, but it has also inter-linked the economies of all countries together. This means that recession, drought or political turmoil on the other [...]

11 Ways Entrepreneurs Can Leverage Facebook

On November 9, 2010, in Facebook, Marketing, Middle East, Social Media, Training, by Abbas Alidina

There has never been a better time to be an entrepreneur. Entrepreneurs no longer need deep pockets to market themselves to global audiences. The tools and technologies that have sprung up over the past 5 years have enabled bootstapped entrepreneurs and small businesses to promote themselves effectively with minimal expenses. Social Media has leveled the [...]

Social Media Marketing as a Career (Gulf News Interview)

On October 10, 2010, in Marketing, Middle East, Social Media, by Abbas Alidina

Business communication is currently in a shift. From the old-school mentality of businesses broadcasting their messages to as many people as possible. To now having conversations with customers on a personal 1-to-1 basis via Social Media. Social Media has become mainstream and businesses can’t afford to ignore the shift. I recently spoke with Rania Moussly, [...]