The Newest Member of your Advisory Board: The Social Customer

On December 15, 2011, in Business, Social Business, Social Consumer, Social Media, by Abbas Alidina

We often hear businesses claim that their goal is to exceed customer expectations. In reality, most of us would be content if these businesses simply delivered on their promises, let alone exceeded them. Businesses can claim they want to get closer to customers and they can claim to actually care about their customers. However, talk [...]

YOU 2.0: Personal Branding in the Social Media Era

On December 13, 2011, in Business, Personal Branding, Social Media, by Abbas Alidina

That phone with the distinctive apple silhouette etched into it. That’s the Apple iPhone brand. That polo with the green alligator stiched just above the heart. That’s the Lacoste brand. The hangbag you carry, the coffee cup you hold in your hand, the watch, the cufflinks, the shoes… We are surrounded by brands in all [...]

Getting Social with Social Business News

On November 30, 2011, in Business, Social Business, Social Consumer, by Abbas Alidina

I’m glad to announce that I’m joining the team over at Social Business News to discuss all things social. I’m quite thrilled and excited to be joining a superstar line-up of Social Business enthusiasts headed up by Michael Brito from Edelman Digital. As I find myself focusing more and more of my time helping organizations [...]

Developing a Successful Social Media Strategy

On November 28, 2011, in Business, Marketing, Middle East, Social Business, Social Consumer, Social Media, strategy, by Abbas Alidina

The goal is NOT to develop a strategy for social media. The goal is to develop a business strategy that is social. I had the pleasure of delivering a presentation this past weekend about how to develop such a strategy at “Think Social”, a Social Media Club Conference in Bahrain organized by Social Media Club [...]

Conquering the Social Media Marketing Deception

On October 23, 2011, in Business, Marketing, Social Media, by Abbas Alidina

While exploring the difference between Social Media and Social Business, I realized that Social Business is a natural progression of Social Media. However, one of the biggest roadblocks on the path towards achieving a Social Business is that most organizations are built as disparate departments that operate within their own silos, completely sheltered from the [...]

Ode to Steve Jobs: 5 Things That We Will Miss

On October 5, 2011, in Apple, Business, Marketing, Speaking, by Abbas Alidina

Steve Jobs, the creative genius and industry icon, has passed away at the age of 56. Many of us had a feeling this was coming as he had been battling pancreatic cancer for the better part of the last decade. His multiple leaves of absence over the past couple years, followed by his eventual resignation [...]

The Social Media Gold Rush

On August 22, 2011, in Business, Dubai, Marketing, Middle East, Social Media, by Abbas Alidina

Companies in the Middle East & North Africa are increasing their digital budgets by an average of 28% (according to Econsultancy). This is a good thing right? This should be a great sign for digital marketers and social media folks. Quite tweet-worthy. Upon taking a closer look, things are not as rosy as they may [...]

The Customer Engagement Cycle

On July 7, 2011, in Business, Marketing, Social Business, Social Consumer, Social Media, by Abbas Alidina

Today’s customers are more connected than ever before. They also have multiple touch points with your brand: your website, retail stores, call centers, social media, television ads and mobile applications just to name a few. The stages that customers and prospects pass through as they experience your brand is illustrated in the Customer Engagement Cycle. [...]

Social Media vs. Social Business: What is the Difference?

On May 29, 2011, in Business, Marketing, Social Business, Social Consumer, Social Media, by Abbas Alidina

Everyone’s still talking about Social Media these days. Businesses are promoting their Facebook pages and Twitter accounts at every opportunity. The number of social media experts, consultants, gurus and ninjas still seems to be increasing daily. But how often do you hear people talking about Social Business? A Google Trend Comparison of Social Media and [...]