As customers dynamically shift between their laptops, smartphones and tablets, they interact with brands via various social networking sites and apps. They consume, create and transmit a large amount of data. However, this data is highly unstructured and cannot be analysed by traditional measurement models. As a result, we must evolve our measurement approach to [...]
“We don’t need a social media policy. Facebook, Twitter, YouTube and all other social networking sites are blocked in the office”. This type of statement is usually a recipe for disaster. I’ve lost count of the number of times I’ve heard the above statement. I don’t want to mention any names, but I’ve even heard [...]
We often hear businesses claim that their goal is to exceed customer expectations. In reality, most of us would be content if these businesses simply delivered on their promises, let alone exceeded them. Businesses can claim they want to get closer to customers and they can claim to actually care about their customers. However, talk [...]
That phone with the distinctive apple silhouette etched into it. That’s the Apple iPhone brand. That polo with the green alligator stiched just above the heart. That’s the Lacoste brand. The hangbag you carry, the coffee cup you hold in your hand, the watch, the cufflinks, the shoes… We are surrounded by brands in all [...]
I’m glad to announce that I’m joining the team over at Social Business News to discuss all things social. I’m quite thrilled and excited to be joining a superstar line-up of Social Business enthusiasts headed up by Michael Brito from Edelman Digital. As I find myself focusing more and more of my time helping organizations [...]
The goal is NOT to develop a strategy for social media. The goal is to develop a business strategy that is social. I had the pleasure of delivering a presentation this past weekend about how to develop such a strategy at “Think Social”, a Social Media Club Conference in Bahrain organized by Social Media Club [...]
The evolution of the social consumer over the past few years provides us with a reference point on how fast and how much we have all changed. Social media has fundamentally shifted the line between what is public and what is private. “Privacy is dead, deal with it.” – Scott McNealy, CEO Sun Microsystems The [...]
While exploring the difference between Social Media and Social Business, I realized that Social Business is a natural progression of Social Media. However, one of the biggest roadblocks on the path towards achieving a Social Business is that most organizations are built as disparate departments that operate within their own silos, completely sheltered from the [...]
Steve Jobs, the creative genius and industry icon, has passed away at the age of 56. Many of us had a feeling this was coming as he had been battling pancreatic cancer for the better part of the last decade. His multiple leaves of absence over the past couple years, followed by his eventual resignation [...]
Companies in the Middle East & North Africa are increasing their digital budgets by an average of 28% (according to Econsultancy). This is a good thing right? This should be a great sign for digital marketers and social media folks. Quite tweet-worthy. Upon taking a closer look, things are not as rosy as they may [...]
